Chex Mix has partnered with iconic DJ Sir-Mix-A-Lot to bring back the beloved bagel chip to its traditional Chex Mix. In the partnership, the mix master released a remix of his hit ‘Baby Got Back’ for the first time in the song’s 30-year history.
“You can’t name a better duo than Chex Mix and Sir Mix-A-Lot. But something was missing, we needed another hit in the membership and knew we had to bring back the bagel chip—with a remix. Chex Mix has always been a go-to snack for me, so I'm excited to collaborate on a remix to celebrate the return of this iconic piece,” said Sir Mix-A-Lot.
Bagel chip makes its highly anticipated return to Chex Mix's original recipe, joining corn and wheat Chex, pretzels, rye chips and mini breadsticks, all combined with a unique seasoning blend for a one-of-a-kind snack.
“Chex Mix fans have been calling for the return of the bagel chip for years, and we knew when the time came that we needed to bring it back in a big way. We’re thrilled to be partnering with mix master, Sir Mix-A-Lot, to not only bring back the bagel chip but to also drop a remix to his legendary song in its honour,” said Stephanie Lensing, Brand Experience Manager for Chex Mix.
