North American brand, Frankford Candy, is a leader in manufacturing and marketing licensed confections and gifts. Kellogg's is teaming up to bring two new king-size Kellogg's Rice Krispies Candy Bars to the candy aisle this spring, Rice Krispies Marshmallow-Flavored Candy Bar and the Rice Krispies Strawberry-Flavored Candy Bar.
The new Kellogg's Rice Krispies Marshmallow-Flavored Candy Bar combines Rice Krispies cereal with creamy marshmallow candy in a sweet nod to family-favourite Rice Krispies treats. In contrast, Kellogg's Rice Krispies Strawberry-Flavored Candy Bar pairs Rice Krispies with strawberry flavours in creamy white candy.
Frankford Candy, the leader in manufacturing and marketing licensed confections and gifts, and Kellogg’s are teaming up to bring two new king-size Kellogg’s Rice Krispies Candy Bars to the candy aisle this spring.
"Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound," said Molly Jacobson, director of business development at Frankford Candy.
"As a beloved and versatile cereal known for its Snap, Crackle and Pop, we think consumers will find the combination of crunchy Kellogg's Rice Krispies cereal and creamy candy hard to resist."
The single-serve, 2.75-ounce candy bars will be available beginning in April.
