The iconic global brand Pepsi has unveiled a new logo and visual identity system. This is the first update of the iconic Pepsi globe logo in 14 years.
Pepsi will roll out the new look in North America this fall in time for the brand's 125th anniversary and globally in 2024, marking the brand's next era with an eye toward the future. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities. It will span all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion, and dining.
Pepsi was critical in achieving PepsiCo Positive's sustainable packaging targets. As of 2022, Pepsi began converting all 20oz bottles of Pepsi, including Pepsi Zero Sugar, to 100 percent recycled PET.
The new logo and visual identity will pay homage to the brand's history with a futuristic twist.
"We designed the new brand identity to connect future generations with our brand's heritage. Marrying distinction from our history with contemporary elements to signal our bold vision for what's to come," said Mauro Porcini, SVP & Chief Design Officer of PepsiCo.
Key design elements include an updated colour palette, emphasising the colour black, as part of the brand's commitment to Pepsi Zero Sugar in the future, reflecting consumer trends away from sugar as they become more health conscious.
The new Pepsi logo and visual identity will debut this fall in North America, with a global rollout in 2024.
