American brand, Lemon Perfect, labelled the fastest-growing brand in the enhanced water category, announced its retail expansion with Target.
Lemon Perfect adds 500 Target stores nationwide to its growing list of retail doors through this partnership. With over 12,000 net new outlets in 2022 and more than USD 60 million in projected retail sales for 2023, Lemon Perfect's sights are set on bringing healthy hydration to Target customers.
Lemon Perfect's partnership with Target begins with six key markets: California, Georgia, New York, Oregon, Texas, and Washington, with the goal of nationwide Target expansion shortly.
"We're thrilled to expand our retail footprint with Target, one of the nation's leading shopping destinations," said Lemon Perfect President and Chief Revenue Officer Jim Brennan.
"Consumers rely on Target as a one-stop shop for their favourite products. Now they can grab a Lemon Perfect during their daily shopping trips, making it more convenient than ever."
Powered by squeezed organic lemons, Lemon Perfect is made with zero sugar and no artificial flavours or sweeteners. Each Lemon Perfect drink is packed with antioxidants and vitamin C. Bottles of Lemon Perfect's fan-favourite Original Lemon, Dragon Fruit Mango, and Peach Raspberry flavours will be available for USD 1.99 in Target stores.
Lemon Perfect is available in all 50 states in natural and conventional retailers, including Publix, Kroger, Costco, Whole Foods, Albertsons, CVS, and many more.
