A Fruity Way To Start The Day

Kellogg's

A global and renowned brand has released its newest cereal addition with a fruity and delicious taste, enhanced by its rich Vitamin D content.

Kellogg’s Rice Krispies Cereal has introduced a delicious new take on its classic, fan-favourite cereal with Kellogg's Rainbow Krispies. 

Kellogg's Rainbow Krispies is a flavour sensation with its fruity freshness and colourful presentation whilst being an excellent source of Vitamin D, providing 20 percent of the vitamin's daily value per serving. Crafted with eight grams of whole grains and fortified with nine vitamins and minerals per serving, increasing the nutritional benefits of the fun, flavorful new offering.

"At Kellogg, we love providing breakfast options that set families up for a great day. When we discovered six in 10 Americans want to add more Vitamin D to their diets1, we knew infusing this key nutrient into a fun, delicious breakfast option would be a great way to solve this need for many of our fans," said Laura Newman, senior director of brand marketing at Kellogg Company

The cereal is available throughout the U.S.A. at retailers and supermarkets now.