Customer reactions have been incredibly mixed over the three new flavours of Coles hot cross buns - Burger Sauce, Red Velvet and Carrot Cake.
“Each year, we try to tap into new flavour trends to give customers a fun, modern twist on a hot cross bun, such as our new Coles Special Burger Sauce Hot Cross Buns. Based on the phenomenal success of our limited-edition VEGEMITE hot cross buns, savoury hot cross buns are the new craze,” said Kate Roff, Coles General Manager for Bakery.
The Burger Sauce-flavoured bun that is filled with diced pickles and topped with tasty cheese is causing controversy online - customers are saying the new flavour is taking things too far and is even a “vile combination.”
“We will always have our traditional fruit and chocolate varieties, but it’s important to differentiate and offer customers who prefer savoury options a new and exciting hot cross bun too, which is why we think the VEGEMITE buns were such a hit. Our amazing bakery team have spent months fine-tuning and taste-testing these new hot cross buns to ensure the flavour is just right, and we’re confident our customers will love them just as much as they enjoy our traditional range of delicious buns.”
New Red Velvet flavour
