Making Better For You Mini

GoodPop, USA

USA private label brand GoodPop, the award-winning brand and maker of better-for-you frozen treats, is taking its mission to clean up classic treats to a new category with the launch of its first beverage, Mini Cans.

Made with just real fruit juice and sparkling water, the new line offers families a wholesome and refreshing beverage without added sugars, sweeteners or flavours.

Available in three flavours, including Fruit Punch, Orange, and Lemon Lime. Mini Cans come in smaller-sized, 7.5-ounce cans, making them a perfect lunchbox staple for kids of all ages. With 61 percent of children in the USA drinking at least one sugary beverage daily, GoodPop's no added sugar Mini Cans provide them with a healthier alternative to other sugar-laden juice boxes, sodas, and flavoured waters.

Adults and parents will also find the bubbly and juicy beverage, with only six grams of total sugar or less, a flavorful addition to their refreshments.

"Here at GoodPop, we're enabling families to make better and healthier choices by cleaning up and innovating in categories that typically have lots of sugar - from ice cream and freezer pops to new beverages," said Daniel Goetz, CEO and founder, GoodPop.

"Not only do our Mini Cans have much less sugar than the juice boxes and sodas we're used to seeing in lunch boxes and coolers, but we're also proud that they are more sustainable by coming in a recyclable can format."

Mini Cans are a sustainable choice with plastic-free, BPA-free and recyclable packaging. GoodPop became the first plastic neutral product certified food brand via 4ocean in April 2023. Together they will work to remove 500,000 pounds of plastic from the ocean by the end of 2024.

Available at Sprouts, Costco, Whole Foods and online, Mini Cans come in single-flavour six-packs and a variety-flavour 18-pack.

All GoodPop products are USDA-certified organic or Non-GMO Project Verified, dairy and gluten-free, made without HFCs, GMOs, refined sugars or sugar alcohol sweeteners. GoodPop products can be found in natural and conventional retailers in over 40 states in the USA.