MANSCAPED has launched in more than 800 Woolworths locations across Australia, offering a selection of its core collection.
“When it comes to retail partnerships, it is critical that we offer our products in stores that our customers already know and love. Partnering with Woolworths not only marks MANSCAPED’s entrance into the grocery category but brings our products to hundreds of locations and countless men in a region where we have already cultivated an enduring following. In doing so, we are able to offer consumers further access to our growing product range with the convenience they’ve come to expect,” said Catherine Cronin, Vice President of Retail at MANSCAPED.
The MANSCAPED line at Woolworths includes; The Lawn Mower, a third generation electric trimmer; the Weed Whacker, a nose and hair trimmer; The Sheers 2.0, a four-piece nail kit; 2-in-1 Shampoo + Conditioner; Body Wash; Crop Preserver, a soothing aloe vera and tapioca starch anti-chafing deodorant and moisturiser; Crop Reviver, a below deck refreshing spray; Crop Mops Wipes, individually packaged wipes for on the go.
“It's great that we're able to partner with a purpose-led and innovative company in MANSCAPED by offering its range of products more conveniently to our customers in-store, and at the same time being able to bring greater awareness to men's health and hygiene,” said Hayden Sansom, Category Manager for Men's Care at Woolworths.
