Seriously Healthy Ltd has teamed up with Binggrae to launch their brand Serious Smoothies into the South Korean market. Serious Smoothies are a range of frozen pre-portioned pouches made up of real fruit pieces, the concept allows consumers the convenience of making a healthy smoothie with minimal time or effort.
Serious Smoothies products have been available in food service and retail markets since 2016, growing rapidly with expansion through Australia and Fijian markets. The partnership with Binggrae has allowed the Serious Smoothies products to be available through a multitude of platforms within South Korea.
“Binggrae are at the forefront of innovation in the South Korean food industry, so it has been great to partner with them, given our shared values around not only health and wellness but also around producing original products, which fill gaps in the ever-changing food and beverage market,” said Samuel Rosser, Seriously Healthy Ltd Founder.
South Korean Marketing Poster
“Expanding our export business has always been a priority for us, so this opportunity is significant. We know from the growth we have experienced since we launched in 2016 that the market for products like ours is growing each year, and we are excited to be getting the Serious Smoothies brand in South Korean homes and eager to see what other opportunities it may bring.”
Serious Smoothies products have been available in food service and retail markets since 2016, growing rapidly with expansion through Australia and Fijian markets.
