CHICAGO | Energy drinks are the latest accessory infiltrating younger generations, replacing cell phone chains and micro purses. The category has surged since 2017.
However, some energy drink enthusiasts often wonder why they don’t feel too great after having these drinks and are also concerned about their lack of water intake.
Catering to these consumer trends and demands, Kraft Heinz’s mio has introduced TAP, the first-ever faucet that instantly turns tap water into a hydrating energy drink.
"With our TAP launch, we're shaking up the energy drink game and reminding people that sometimes the simplest solution is the best,” said Samantha Mills, Director of Brand Communications at Kraft Heinz.
“We’re here to show the world that energy drinks don’t need to be complicated; they just need to make you feel good. Our vibrant TAP faucets prove you can get that instant boost right from your kitchen sink - without the unwanted side effects.”
TAP works just like a regular faucet. You turn it on, and tap water can be transformed into an energy drink that helps you hydrate.
Introducing mio’s TAP faucets proves you only need tap water and mio to create an energy drink. This is a welcomed addition in a world of energy drinkers who face adverse effects due to high sugar content, artificial additives, and dehydrating ingredients.
These faucets can integrate with any kitchen and offer a solution for those seeking an alternative to traditional energy drinks.
mio's TAP faucet coincides with the brand's first rebrand in nearly a decade. The refreshed packaging, brand colours, and logo are part of mio’s commitment to providing accessible and personalised wellness solutions that meet the evolving needs of its consumers.
