Mattel has partnered with Heinz to launch a limited-edition Heinz Classic Barbiecue Sauce. This pink vegan mayo with BBQ sauce follows last year’s continued Barbie craze.
Initially, just a teaser from Heinz about whether this dream condiment concoction should be made a reality; the huge public demand led Mattel and Heinz to launch this dreamy sauce just in time to celebrate the 65th Anniversary of the Barbie brand.
Whether drizzled over a crisp salad or to brighten up your burger, this smoky ‘sauce of the season’ has been made with beetroot extract to achieve that signature pink colour.
“Barbie won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality,” said Thiago Rapp, Director of Taste Elevation at Heinz.
“We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life”.
This collaboration embodies the spirit of innovation and fun that both Mattel and Heinz are known for and opens up another avenue for Barbie fans to bring home the world of Barbie.
“Last summer, we worked quickly with Heinz to bring to life the prospect of a Heinz Classic Barbiecue Sauce in digital form, so it’s now so exciting to be able to put the physical product into our kitchen cupboards,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE Mattel EMEA.
This May, the limited edition Barbiecue sauce will be available at Tesco, Ocado and other retailers.
