American brand, Hidden Valley Ranch, has launched its new and exciting ranch flavour, Pickle Flavoured Hidden Valley Ranch, which will join the brand's iconic and creamy Original flavour with a zingy twist.
"The flavours of ranch and pickle pair extraordinarily well," said C.C. Ciafone, marketing director at Hidden Valley Ranch. "The tangy, dill-pickle flavour is the perfect complement to the creamy, savoury flavour profile of Hidden Valley Ranch."
The flavour was inspired by an associate merchant at Walmart, Katelynne Hinckley, ketchup and dipping.
Hinckley stated that as a buyer, she consistently kept an eye on innovative dipping concepts and increased consumer interest in health products, including pickles. This popular snacking flavour was then tested with ranch.
"As a leader in the category known for pushing boundaries when it comes to flavour profiles, Hidden Valley Ranch was the perfect partner for a highly credible and exclusive flavour innovation," revealed Hinckley.
Hidden Valley Ranch Pickle Flavored Ranch is available at Walmart in the U.S.A. nationwide.
