CULT Food Science Corporation, an investment platform that aims to accelerate the development of cellular agriculture technologies to advance the future of food, has expanded its repertoire and operations with the launch of CULT Foods, a new product division.
The CULT Foods division will develop and commercialise cell-based products in collaboration with its affiliate companies, Zero Coffee and Free Candy, supporting the company's mission to make cell-based products a part of everyday life.
This innovation is in response to the company’s acknowledgement that conventional food production is responsible for approximately one-third of greenhouse gas emissions. With growing consumer and manufacturing interest in sustainability and creating products that benefit rather than harm the environment, the corporation wanted to take action against the conventional food industry's contribution to climate change, rainforest destruction, deforestation, and biodiversity loss.
Many products in consumers' homes and grocery store shelves contain ingredients that are replaceable with ones made from cell-based technologies. Integrating cell-based ingredients into food would significantly reduce the global impact on land, water resources, and the climate the food industry has.
"Many products depend on animal agriculture for key elements of their production. Many of the key ingredients you see on grocery store shelves today can be replaced through cell-based methods and are already produced by CULT affiliate companies,” shared Lejjy Gafour, CEO of CULT.
With Zero Coffee, CULT Foods introduced the world's first sparkling coffee beverage made with cell-based coffee, eliminating the unsustainable land use and deforestation that results from conventional coffee bean farming.
Secondly, Free Candy has been introduced as the first gummy made with cell-based collagen, produced without the harmful environmental impacts or ethical issues of animal farming. This performance gummy also proposes health benefits for the health-conscious consumer. Its collagen content may improve joint mobility, pain, and skin elasticity.
The new CULT Foods division is designed to quickly iterate and release cell-based products by leveraging the innovations and technologies already in the company's portfolio for maximum effect. By developing and launching novel cell-based products, CULT will accelerate the positive impact of these technologies and bring entirely new experiences to market for consumers.
"Every product released brings us one step closer to reducing food production's impact on our climate. The products that bring us so much enjoyment, an afternoon coffee or sweet snack, often rely on environmentally harmful ingredients.”
Joshua Everett, Vice President of Product Development of CULT, elaborated that the company’s mission to provide a sustainable solution with Zero Coffee and Free Candy will allow consumers to enjoy their food without concern about the food being harmful to the environment.
