USA | For over thirty years, fan-favourite KRAFT Mac & Cheese shapes have delighted fans of all generations.
KRAFT has partnered with Nintendo to launch KRAFT Mac & Cheese Super Mario Power-Up Shapes. Featuring Fire Flower, Super Star, and Super Mushroom shapes, this was inspired by iconic elements of the Super Mario universe that power up Mario, Luigi, Princess Peach and others in the games.
Both KRAFT Mac & Cheese and Super Mario have been with fans through every stage of their lives. Whether enjoying a cheesy bowl of noodles or tackling the levels of a video game, both brands connect friends and families, providing comforting and fun experiences that leave lasting memories.
“In today’s fast-paced world, it has become increasingly difficult for families to find time to enjoy meals together,” said Ashleigh Gibson, Senior Director of Marketing for KRAFT Mac & Cheese at The Kraft Heinz Company.
“We’ve always helped families reground, reset, and reconnect during mealtime. We must continue providing that reassuring comfort, which is why we’re excited to partner with Nintendo on the newest addition to our shapes portfolio. We look forward to bringing families back together at the table, bonding over two things we know they love – KRAFT Mac & Cheese and Super Mario.”
The KRAFT Mac & Cheese shapes line-up has been a fan-favourite since it began. Its history included over 300 shapes and more than 30 patents. Offerings have been created with beloved movies, TV shows, video games, and more, transforming iconic characters and items into cheesy and delicious noodles.
KRAFT Mac & Cheese Super Mario Power-Up Shapes are now rolling out in major retailers in the classic blue box and Easy Mac cups (packs of 4).
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