Kellogg’s has released a new range of Coco Pops to ensure the cereal will still be included on the shelves under the new High Fat, Sugar and Salt Laws in the UK. The new cereal contains no artificial flavours or colours and has the same classic chocolate taste.
The release follows the introduction of the brand's other health-conscious children’s cereals, including Strawberry & White Choc Flavour Coco Pops and Hazelnut Choc Flavour Coco Pops.
“Coco Pops is our number one selling kids’ cereal brand, so it’s exciting to be continuing to innovate with the range. We’ve worked hard to make sure Coco Pops Chocos brings something different to the breakfast table whilst keeping the rich chocolate and caramel notes that are characteristic to the brand,” said Rui Frias, Senior Activation Brand Manager at Kellogg’s UK and Ireland.
