From Cheetos Popcorn to Cheetos Mac N' Cheese, Cheetos has been leaving its mark on the snack aisle for years with unexpected innovations. Now, Chester Cheetah is at it again – Cheetle-flying yet another beloved snack with the creation of Cheetos Pretzels.
Tina Mahal, senior vice president of marketing at Frito-Lay, said Cheeto fans were always hungry for unique ways to experience Cheetos' signature cheesy flavour, which is why this latest pretzel innovation is breaking into an entirely new category.
"Cheetos pretzels maximise the fan-favourite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavour experience to life in pretzel form," said Mahal.
Similar to Cheetos, pretzels are a go-to snack. In fact, according to Frito Lay, 63 percent of Cheetos consumers are also buying pretzels. With flavoured pretzels driving 58 percent of the category's total growth, it's clear that pretzels lovers are looking for more flavorful options. Now Cheetos is meeting fans where they already are and delivering a new snack with a bold taste that will shake up the category with its two flavours: Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin' Hot.
