USA | HEINZ has announced the launch of Pickle Ketchup, a new condiment that combines the tangy and savoury flavour of pickles with the unmistakable taste of HEINZ Ketchup. Pickle Ketchup is the latest HEINZ innovation designed to deliver on fans' hunger for unique, elevated, and nuanced flavour experiences.
Obsession with pickles is high, with 73 percent of Americans reporting that they enjoy the taste of pickles. The tiny gherkin on the brand's infamous keystone label earned Henry J. Heinz the nickname 'Pickle King' for owning the largest pickle company in the United States in the early 1900s. Pickles have played an intrinsic role in shaping HEINZ's history.
Combining two beloved HEINZ heritage products into one delicious condiment uniquely positions Pickle Ketchup to win with HEINZ fans and pickle lovers worldwide.
Pickle Ketchup marks the first HEINZ innovation to launch globally following the brand's unification under one global creative platform earlier this year. Pickle Ketchup will begin rolling out on shelves in the United States in early 2024 and is currently rolling out in select retailers in the United Kingdom and will roll out to additional markets in 2023 and early 2024.