Leading cream cheese brand Philadelphia announced a new plant-based spread that has been two years in the making. It is made with simple ingredients, no added flavours or dyes and is currently available in the USA.
“The influx of flexitarian consumers has driven growth within the plant-based market, which is now more than 20x the size of the vegan population,” said Robert Scott, President of Research & Development at The Kraft Heinz Company.
“As the brand that has set the cream cheese standard for 150 years, we realised the current options weren’t meeting consumer expectations and there was no trusted leader. Philadelphia Plant-Based spread not only provides a solution that mirrors the taste and texture of our iconic Philadelphia brand, but it also reinforces Kraft Heinz’s bet to bring plant-based offerings to the masses.”
