IHOP has announced its new Mini Pancake Cereal in the flavour Blueberry & Syrup. The innovation is a collaboration with General Mills, and allows customers to enjoy the crunchy, blueberry pancake flavour at every spoonful at home.
“As a leader in breakfast and pancakes, IHOP tapped another breakfast hero, General Mills, to help bring the long-awaited collaboration to life. After the viral moment in 2020, we knew guests had an appetite for an IHOP cereal. We helped create this iconic cereal in hopes that our guests would look forward to it any time of day,” said Kieran Donahue, Chief Marketing Officer, IHOP.
“At General Mills we make food the world loves by creating moments that taste good and bring joy to families everywhere. We are delighted to collaborate with IHOP and introduce the IHOP Mini Pancake Cereal to bring fun and flavour to fans across the country,” said Brianna Menning, Senior Brand Manager Cereal Innovation at General Mills.
