Coca‑Cola is celebrating the happy tears that flow during moments of "Real Magic" with its first drink sold exclusively on TikTok Shop.
Coca‑Cola Happy Tears Zero Sugar was launched in the United States and Great Britain on Random Acts of Kindness Day as the first Creations drop for 2024. The limited-edition offering combines a timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach, drawing inspiration from the tears of joy brought on by small, everyday acts of kindness—such as sending a positive text to a friend, paying for a stranger's coffee, leaving a compliment on a post or sharing a Coke with a loved one.
"A little bit of kindness—and simple, unexpected moments of connection—can bring much joy," said Oana Vlad, Senior Director of Global Strategy at The Coca‑Cola Company.
"We hope Coca‑Cola Happy Tears Zero Sugar will inspire uplifting moments and friendly gestures that create a cascade of uplift and optimism."
While supplies last, fans can purchase special "hype kits" on TikTok Shop, containing a pair of Coca‑Cola Happy Tears Zero Sugar cans—one for themselves and one to share as an act of kindness—and an assortment of kindness-themed accessories, including a t-shirt, stickers and tissues to wipe your happy tears. The striking can design features an embossed, iridescent teardrop.
Fans are also encouraged to share their "drops of joy" through a new TikTok effect that prompts a random act of kindness to the user and the people around them. Influencers known for spreading kindness and positivity through social media feeds will promote the product and effect.
Since its launch in 2022, Coca‑Cola Creations has been "hacking" the iconic Coca‑Cola brand with limited-edition flavours, designs and experiences driven by collaboration, creativity and cultural connections. Through limited-edition drops, the global innovation platform has leveraged the power of breakthrough technology and collaborations to create experiences across digital and physical realms.
