The Chip brand Kettle has unveiled its new range of specially air-fried chips.
Air frying is increasing in popularity, and the leading chip brand is taking the new trend of air frying head-on. The flavour range, crafted uniquely for air frying to retain Kettle’s leading and renowned jam-packed flavour reputation, includes Sea Salt and Vinegar, Himalayan Salt, and Jalapeño.
"In addition to the natural promise we make with every batch of Kettle Brand chips, we're proud to be the first air-fried chip," said Janda Lukin, Chief Marketing Officer at Campbell Snacks.
"An air-fried finish is something no one else is offering right now, giving our chips a unique light and crispy crunch to go with their signature bold flavour."
The air-fried chips contain 30 percent less fat than their original fried counterparts.
All are available across the U.S.A now.
