PITTSBURGH & CHICAGO | In the lead-up to the highly anticipated theatrical release of Marvel Studios’ “Deadpool & Wolverine”, fans have noticed something special about the signature red and yellow suits of the film’s title characters – they look a lot like another iconic duo: HEINZ Ketchup and Mustard.
HEINZ announced the release of limited-edition collectibles that let fans accessorise their ketchup and mustard bottles to resemble Deadpool and Wolverine.
Collectibles created in collaboration with the film include Deadpool’s signature mask, suit, and, most importantly, katanas, which were explicitly made for HEINZ Ketchup bottles.
@vancityreynolds This is why I drink ranch. @heinz #DeadpoolAndWolverine ❤️💛
For mustard lovers, their bottles will feature Wolverine’s iconic claws, suit, and mask. As the heroes of barbecue season, HEINZ Ketchup and Mustard now have the superhero armour to match their silver screen counterparts.
"After seeing the conversation on social media highlighting the similarities between our two iconic duos – Deadpool & Wolverine and HEINZ Ketchup & Mustard – we knew we had to team up with the film,” said Lizzy Goodman, Brand Communications Manager for HEINZ U.S. at The Kraft Heinz Company.
“Once we made that connection – we couldn’t unsee it – as these similarities go beyond colour. One’s sweet, one’s zesty. Everybody has a favourite, but really, they’re better together. And most importantly, whether at the movie theatre or a cookout, both duos play starring roles in an epic summer.”
The collectibles release is part of a more extensive collaboration between HEINZ and Marvel Studios’ “Deadpool & Wolverine”. The campaign launched with a short film featuring a custom voiceover by Deadpool Ryan Reynolds, starting like a new spot for the movie but morphing into an ad for HEINZ Ketchup & Mustard.
In his classic fourth-wall-breaking style, Reynolds (as Deadpool) comes to the shocking realisation that he and Wolverine look exactly like HEINZ Ketchup & Mustard bottles.
“I don’t spend much time on the internet,” said Reynolds.
“When my assistant faxed me a photocopy of a memo (he spelled it ‘meme’ – ugh, assistants, amirite?) wherein Deadpool and Wolverine were identified as a HEINZ Ketchup and Mustard bottle, respectively, I thought nothing of it and went back to my book and tea. But the faxes kept on coming! So, the idea was to partner with HEINZ to bring this memo to life.”
HEINZ will release a select number of “Deadpool & Wolverine” paired ketchup and mustard collectibles in the U.S. via social media in the upcoming weeks.
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