USA | HEINZ has partnered with global lifestyle brand Herschel Supply to announce a first-ever collaboration uniting flavour and style.
Inspired by the quarter of Gen Z and Millennials who pack their own condiments when dining on the go, the collection has transformed HEINZ Ketchup into a stylish, travel-ready accessory.
This will allow fans to carry their favourite sauce with them this travel season, no matter the destination or travel size requirements.
As two iconic brands in their respective categories, the red-hot, limited-edition collaboration adds flavour to everyday travel through the quality and craftsmanship for which Herschel and HEINZ are known.
Combining Herschel’s best-selling silhouette with HEINZ’s unmistakably rich “ketchup red” colour, the new luggage makes a bold, design-forward travel statement that balances function and style.
The Herschel x HEINZ collection features two standout pieces, the Herschel Heritage Hardshell Medium Luggage and the Herschel Heritage Hardshell Large Carry-On.
In addition to the bags’ bold red exterior colour, the collection includes unique pops of flavour throughout, including the “tear here” ketchup visual, an interior print featuring HEINZ Ketchup packets and a custom removable belt and luggage tag in the shape of an iconic HEINZ Ketchup packet.
“To our condiment-obsessed fans, ketchup is a non-negotiable on their packing lists,” said Jacqueline Lanphier, Senior Brand Manager, HEINZ.
“Whether they are stashing packets in their carry-ons or including a full-sized bottle in their checked bags, this collection celebrates fans’ loyalty and passion for going all in on the things they love, no matter where their adventures may take them. As a fellow brand with unapologetic fandom and dedication to style, quality and purpose, Herschel is the perfect partner to bring our vision to life, because life’s too short for bland luggage or bland food.”
The collection is available online in the United States and Canada while supplies last.
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