Tesco UK is adding air fryer cooking instructions to some of its product packaging for the first time to help customers take advantage of the latest energy-saving cooking trend.
From Monday (2nd October), four lines of new chilled potato products, Maris Piper Chips with a salt and pepper seasoning, Skinny Fries, BBQ Sweet Potato Wedges and Hasselback Potatoes with a Garlic and Parsley Butter will have labels featuring the air fry symbol as part of the back-of-pack cooking instructions.
Following this, Tesco introduced three new Tesco Own Brand Frozen Breaded Chicken products, including Salt and Chilli Chicken Strips, Southern Fried Chicken Strips and Breaded Chicken Strips, which will also feature a label with air fryer cooking instructions.
This marks the start of a major rollout over the coming months, which will see air fryer cooking instructions on the back of more products, including frozen chips and potato products, burgers and BBQ products, frozen bakery products, chilled bacon, sausages, chicken and salmon, chilled prepared produce and frozen, and chilled party food.
Last year, research showed that air fryers are one of the cheapest cooking appliances to use in the home, and they also use far less oil than traditional deep-fat fryers or frying pans, making them a healthier option.
For customers yet to have bought an air fryer, Tesco has a selection on offer that starts at £50 for a 4-litre unit, running up to a 9-litre dual draw unit at £139, while currently, there are five air fryers available on Clubcard Prices, starting at just £45.
Breige Donaghy, Tesco’s Director of Product Innovation, said that Tesco knew its customers were enjoying experimenting with their air fryers for family favourites and new recipes. Hence, the retailer has begun putting specific air fryer cooking instructions on packaging to help customers get the best results.
“This is why we’re rolling this out across over 100 Own Brand products. There are also fun and exciting recipes to try on our Real Food page,” said Donaghy.
Customers can visit Tesco’s Real Food page for easy-to-follow, delicious recipes for inspiration on other delicious things to prepare in the air fryer.
