Tesco has launched a new sensitive skin section trial in selected stores to help customers easily find products for their skin type.
With 27 million people in the UK suffering from some form of skin sensitivity, Tesco has introduced the dedicated section in partnership with significant skincare brand Aveeno, where customers can browse a one-stop shop of products suitable for sensitive skin from brands such as Aveeno, E45, Cetaphil, Weleda and Cetraben.
Customers sometimes find it challenging to locate the products they need, and according to research, only one in 10 treat themselves because they don’t know there are good value, accessible products out there to help them. The new skincare zone, which is being trialled in almost 100 large Tesco stores, groups products by skin type, including ‘sensitive face’, ‘normal to dry skin’, ‘very dry skin’ and ‘very dry, itchy skin’, making it simple to find suitable products all in one place.
Sarah Sturgeon, Category Buying Manager for Baby and Beauty at Tesco, said this exciting new trial would bring together brands and useful information to help the 40 percent of the UK population with sensitive skin find the right solution for them.
“Most customers don’t know where to look in stores to find sensitive skin products, so when we learnt that most customers want to find solutions alongside other familiar products in the skincare aisle,” said Sturgeon.
She continued that Tesco created this new dedicated area in-store to make it easy to find the products customers needed all in one place.
