AUS | Coles has launched its 2023 Christmas Appeal for SecondBite, one of Australia’s leading food rescue organisations, to raise funds and awareness for the millions of Australians experiencing food insecurity.
Food writer and TV personality Matt Preston hosted food relief staff and volunteers for a festive breakfast in Melbourne today to launch the appeal and to thank them for their dedication to helping feed vulnerable Aussies in their local communities throughout 2023.
Shoppers can support the Coles SecondBite Christmas Appeal by purchasing a $2 donation card or donating their choice at a Coles supermarket checkout until Christmas Eve or at a Liquorland, First Choice Liquor Market or Vintage Cellars store until December 5.
Funds raised will enable SecondBite to continue its invaluable work of feeding people in need by rescuing unsold edible food from retailers, suppliers, farmers and markets and redistributing it to more than 1,000 community food relief partners across Australia.
In addition to raising funds for SecondBite, Coles will also donate 2,000 Christmas hams to SecondBite to help charity partners put on a festive lunch for vulnerable community members around the country, with Cadbury Australia also lending support by donating one million meals to SecondBite to help Australians in need this Christmas.
Matt Preston, a proud SecondBite ambassador, said every dollar raised will help make a difference.
“We know that many Aussies are doing it tough this Christmas, but we hope those who are in a position to give can support the SecondBite through the Coles Christmas Appeal. Each $2 donation card purchased will enable SecondBite to provide up to ten meals to someone in need this Christmas,” said Preston.
“I’m extremely passionate about SecondBite because their work is more than just about feeding empty stomachs. It’s about reducing food waste and bringing people together through food, and there’s never a better time to bring people together than during the Christmas holidays.”
Coles Chief Operations and Sustainability Officer Matt Swindells said Coles was proud to raise funds for SecondBite this Christmas.
“Coles’ annual Christmas Appeal raises vital funds for SecondBite so that they can continue to meet the demands of its food relief partners in communities throughout Australia,” said Swindells.
“Funds raised will help SecondBite put delivery vans on the road, provide refrigeration at its warehouses for meat and vegetables, and enable its dedicated staff, volunteers, and community partners to help vulnerable Aussies this Christmas and beyond.”
“Coles is also delighted to donate 2,000 Christmas hams to SecondBite to help spread the festive cheer to local community partners hosting a Christmas function this year.”
Since Coles and SecondBite kicked off their partnership in 2011, Coles has donated more than 220 million meals to SecondBite, with 35 million of those being provided in the last year. Additionally, Coles, with customers, suppliers and team members, has raised over $37 million over 12 years for SecondBite to help feed vulnerable Australians.
