Global giant Mars, a leader in confectionery, snacking, food, and pet care products and services and the maker of some of the world's most-loved brands, including M&M'S, Snickers, Ben’s Original, Pedigree, and IAMS, had an impressive showing at PRovoke's 2023 North America SABRE Awards.
The treats and snacks manufacturer received a SABRE award for the Best Digital Campaign for its 5 Gum 'Masterpieces' program on Tuesday night.
"The Mars team is thrilled to have 5 GUM, SKITTLES, and STARBURST recognised at the annual PRovoke North America SABRE Awards, highlighting achievements in keeping brands relevant and talk worthy," said Jessica Adelman, Vice President of Corporate Affairs at Mars Wrigley North America.
"The awards illustrate Mars' exceptional ability to engage consumers with innovative, first-of-its-kind creative that resonates."
In addition to the 5 Gum win, Mars Wrigley's Skittles brand was a finalist in the Corporate Reputation category for best Institutional Image with its 'Don't Throw The Rainbow' campaign, and Starburst was a finalist in the Experiential category for best Publicity Stunt with its 'All Pink Un-Share Pack' program.
