Coles Launches Drone Delivery

Max Kernick, Store Manager, Coles Ormeau Village

Coles has partnered with Wing to launch Australia’s first major retail drone delivery service. The Queensland program launches on November 2 and will see customers in the Ormeau, Ormeau Hills, and Yatala areas of the Gold Coast receive delivery within minutes of ordering.

Coles team members will process and pack orders, and Wing staff will load the drones and oversee the delivery. The dedicated fleet of drones shares a section of the Coles Oremeau Village Shopping Centre carpark. Customers can place their orders via the Wing app, 9 am to 4:30 pm, Tuesday to Sunday. 

"We are delighted to be expanding our drone delivery pilot program with Wing to our Queensland customers. The service will provide a convenient and effective way of delivering everyday essentials to our customers’ homes in a matter of minutes,” said James Geddes, Coles's Head of Network Development and Customer Delivery.

“This new service reinforces our commitment to enhancing the way our customers shop with Coles by delivering anytime, anywhere, anyhow shopping, while supporting our ambition to be Australia’s most sustainable supermarket by continuing to reduce the number of trucks on the road.”

The Queensland expansion follows a successful pilot program in Canberra in March, where more than 5,000 deliveries have been made with Wing.

“We’re excited to be teaming up with Coles on this Australian first store-to-door drone delivery service, helping to expand the delivery options available to Coles customers by bringing affordable, sustainable, and fast drone delivery to the skies of South East Queensland,” said Simon Rossi, Wing Australia General Manager.

The Wing drones have a wingspan of 1.3 metres, weigh 5kgs and travel at speeds of around 110km/h.