AUS | Thanks to votes from thousands of Australians, Coles has received accolades for 19 Coles Exclusive and Own Brand products from across the supermarket aisles at the prestigious 2024 Product of the Year awards.
The most-awarded retailer for the fourth year running, Coles collected top gongs across a range of categories, including fresh meat, bakery, pantry and pet food.
Product of the Year is the world’s largest consumer-voted awards program. It recognises product innovation and serves as a shortcut for shoppers to help them save time and money when finding the right products.
Coles General Manager Own Brand Charlotte Rhodes said the supermarket was proud to be recognised for this year’s awards across several popular categories.
“Customers are at the heart of what we do at Coles, and we are thrilled to be recognised by them for 19 awards across a broad range of categories, from decadent Belgian dark chocolate to our amazing convenient range of ready meals. Our aisles are stocked with award-winning products,” said Rhodes.
“We work with a passionate team of development chefs, farmers, product developers, and food specialists who have gone to great lengths to create our high-quality, innovative products that customers won’t be able to find anywhere else.”
“Our Own Brand and exclusive products help household budgets go further by offering innovative products that cater to the differing needs of our customers.”
This year’s survey revealed 30 percent of participants supported shopping at Coles due to the supermarket’s appealing own brands and great value deals and promotions.
The Coles Finest range was a multi-award winner this year, securing seven category awards across sweet and savoury, including popular dinner staples and Australian-fresh meat products, Coles Finest Thick & Juicy Beef Burgers, Coles Finest Australian Lamb Shanks with Massaman Curry Sauce and Coles Finest Beef with Margaret River Shiraz Sausages.
Customers looking to indulge in an award-winning Coles Finest sweet treat can shop the high-quality and expertly crafted premium Coles Finest Belgian Dark Chocolate range, produced from a fourth-generation Belgian chocolatier recipe, or a Coles Finest Mini Tart Selection of golden, all-butter shortcrust pastry cups, filled with a variety of luxuriously delicious flavours, including Lemon Meringue, Mocha and Raspberry Pistachio Tarts.
Product of the Year Director Sarah Connelly said the awards reflected Coles’ success in building its Own Brand range, offering customers products they know and trust.
“For the fourth year, Coles has held its leading retailer title for its award-winning products that continue to raise the bar regarding innovation, quality and value for money, speaking to what customers are looking for when they enter a supermarket.”
Product of the Year is Australia’s largest independent consumer survey involving more than 5,000 consumers. A jury panel tests each product to ensure it meets the entry criteria before consumers are asked to vote for category winners.
Product of the Year was founded in France in 1987, and the competition has occurred in over 40 countries, including Australia, since 2010.
