Combatting Hygiene Poverty


UK | Over 33,000 kids’ toothbrushes and 6,000 tubes of kids’ toothpaste will be donated to help combat hygiene poverty in the UK.

Research by charity In Kind Direct found that one in six (17 percent) UK adults are living in hygiene poverty. Their research also found that six percent of adults say they, or someone in their household, have gone without a toothbrush in the last six months because they could not afford it.

In response, Tesco has been working with four of its suppliers, Unilever, Kimberley Clark, Essity and Haleon, and In Kind Direct, to support people who need it the most.

From 23rd August to 3rd October, all four manufacturers donated one product to In Kind Direct for every two in-store or online products by Tesco shoppers.

This campaign has resulted in thousands of products being donated. In Kind Direct will distribute the donated products to their network of over 6,000 charitable organisations that are the frontline support for families within their local communities.

To further support the campaign, Tesco is donating 33,000 toothbrushes and 6,000 tubes of kids’ toothpaste.

Rosanne Gray, CEO at In Kind Direct, said making tough choices daily between food, personal hygiene products, and rent is the reality for far too many people.

“We are delighted to work alongside Tesco and four brilliant manufacturers, Essity, Haleon, Kimberly Clark, and Unilever, to help tackle hygiene poverty. We're looking forward to seeing this partnership's impact on communities across the UK,” said Gray.

Claire De Silva, Head of Community at Tesco, said it was really important for Tesco that it was able to support even more people in its communities to get essential items.

“Our work with our suppliers and In Kind Direct helps get vital support to where it is needed the most,” said De Silva.