Australian consumers are using unit pricing to reduce grocery spending as the cost of living rises. Consumer organisation CHOICE found that 44 percent of consumers use unit pricing, and another 71 percent often encounter problems when looking at the unit pricing in stores.
"With cost of living prices continuing to rise, everyone is on the lookout for ways to save money on their grocery bill. Unit pricing, that small text underneath the main price, is a great way to compare brands and sizes to make sure you’re reducing the money you spend at the supermarket,” said Marg Rafferty, CHOICE Editorial Director.
“When we asked shoppers to pick between products without unit pricing, only 60 percent of shoppers picked the best value deal. When unit pricing was included, that jumped to 74 percent, proving just how important unit pricing is when it comes to saving money.”
A total of 35 percent of customers said the unit price was not always displayed, 34 percent said it was difficult to read and 35 percent said it was obstructed or covered by another label.
“Our survey results show that there’s still work to be done when it comes to making sure shoppers are getting the most out of unit pricing. Unit prices should be displayed prominently, and there needs to be greater consistency when it comes to units of measurement used.”
