To celebrate its inclusion in Italy’s Special Register of Historic Brands of National Interest, supermarket cooperative the VéGé Group has released an NFT. Titled ‘Italy did the Shopping, Gruppo VéGé Made History,’ there are 99 copies of the artwork available.
The cooperative’s long history started in 1959 and has grown to include 35 principal companies, a market share of 7.9 percent and a turnover of 12.65 billion euros.
“The creation of this NFT represents the first step of the VéGé Group in the world of the blockchain, an area that is opening up scenarios of great interest also for modern distribution. It is an innovative way to underline the importance of our brand, which has been included in the special register of historical brands of national interest, a recognition of the extraordinary journey started by the Group in 1959. Innovation and tradition have always characterized our activities and we want to continue down this road,” said Giorgio Santambrogio, CEO of the VéGé Group.
