HelloFresh has ended its offering in Japan after only entering the market in April of 2022. It was the company’s first expansion into the Asian market and was supposed to be a stepping stone further into the region.
Thomas Griesel, the HelloFresh international CEO, sent a group-wide email just before Christmas announcing operations would cease on December 31st. He stated limited profitability and the long road needed to get reasonable unit economics in the country.
The company has not yet made an official statement.
