Discount retailer Aldi, which is on a worldwide expansion drive, suffered a setback over the past few weeks, when it announced the shutdown of its online liquor store in Australia. Launched in August 2013 as a world-first for the German company, the online store closed last March 24, “to enable Aldi Australia to focus on creating the best possible in-store experience for customers,” an official statement read. Perhaps not coincidentally, Woolworths had reported a sales boost in its liquor category just three days before, with strong double-digit growth in online sales.
Whilst ditching its e-commerce liquor store in Australia, Aldi is currently expanding the range of products available on its British website, now including non-food items such as vacuum cleaners, lawnmowers and cycling gear.