‘MEAT-FREE’ GROUND AND BURGERS LAUNCH IN SUPERMARKETS

Meatless Farm Co ground and burger patties
Photo courtesy of Meatless Farm Co

British vegan protein company The Meatless Farm Co has launched its ‘meat-free’ products in Canada’s supermarket shelves.

Employing the help of Toronto-based meat distributor Dolan Foods Inc., the brand’s ‘meat-free’ ground and burger products are available for sale in over 350 grocery, butcher, and specialty stores across the country.

“We’re excited to continue building on the fantastic adoption we’ve seen in the UK, Europe, UAE, and most recently, the US,” said Morten Toft Bech, founder of The Meatless Farm.

The founder of the brand hopes that the new plant-based meat options will appeal to Canadians looking to purchase a healthier, vegan alternative to incorporate in everyday home-cooked meals.