NZ PREMIUM CHERRIES LAND IN CHINA

Thanks to a partnership with fast-growing, B2B e-commerce platform Frutacloud, based in China, Freshmax NZ’s Lani cherries have safely landed in Shanghai and are set to be Frutacloud’s highly sought-after product this December.

These special Lani cherries are being promoted through in-store merchandising, so that consumers can try them at the start of the season and be confident about purchasing them online. The Lani offering will later move into Starletta, a white-fleshed premium cherry, along with mid-season red flesh varieties.