PepsiCo has launched a new hydration station in both a stand alone form and in a benchtop form. The station allows users to track their water intake, select hydration goals and track their environmental savings. The release is part of the brands aim to develop its ability to produce beverages without the use of single-use bottles.
Scott Finlow, chief marketing officer of PepsiCo Foodservice, said that the launch was an exciting step for the brand. “We’ve addressed a number of trends we’re seeing resonate with consumers, including the increasing concern for the environment, preference for refillable bottles over single-use plastics, and finally choice and personalisation whenever possible.”
