Personalised Prices When Shopping


Nectar users can now get personalised prices on their frequently bought products at Sainsbury's from the comfort of their own homes with the launch of Your Nectar Prices on its online grocery site.

Until now, Your Nectar Prices has only been available to digital Nectar users when shopping in Sainsbury's stores using SmartShop. The launch of Your Nectar Prices on now means that personalised prices are now available for even more customers.

Digital Nectar customers will receive up to 10 personalised prices each week, with up to 30 percent savings on each product, visible on the Nectar app or the Nectar page on Sainsbury's online portal. The list of items is based on the products they purchase regularly and what Nectar thinks they'll love based on these shopping habits.

Your Nectar Prices are refreshed for customers every Friday and are valid for seven days to ensure customers are getting great value on various items all year round. The offers can also be used more than once so customers can make the most of the personalised prices.

Sainsbury's works hard to offer customers great choice and value, and Your Nectar Prices is just one example of this. So far this year, customers have saved over £ 30 million using Your Nectar Prices offers in-store via SmartShop. Customers can also find great deals and low prices by looking out for the Stamford Street own-brand value range, easily identifiable with its orange branding, and choosing products included in Sainsbury's Aldi Price Match.

Alex Naisby, Director of Loyalty & CRM at Nectar, said offering great value to customers was essential to Sainsbury's. Your Nectar Prices aims to help where it matters by offering savings on products people love and regularly buy.

"Sainsbury's customers have already saved millions of pounds by taking advantage of Your Nectar Prices in store via SmartShop, and so we're pleased to offer it to a wider pool of shoppers. We want as many customers as possible to reap the benefits of our personalised prices," said Naisby.

To access Your Nectar Prices, customers must ensure they are digitally registered with Nectar by registering online.