Cutting Prices Ahead Of Christmas


Morrisons is cutting the price of 58 popular festive items and is committing to keeping the prices low until the end of the year. The cuts are being made well before December 25th so that customers can stock up and spread the cost of their Christmas grocery shopping.

Key festive items such as stuffing, roast potatoes, cranberry sauce and tin foil have been cut in Morrisons latest price activity - its tenth of the year.

Morrisons is investing over £4 million to cut the price of the products by an average of almost 20 per cent from current prices. The items were all chosen because they were trendy at Christmas last year - with an average uplift in sales of over 90 per cent throughout the festive period.

The total price of all 58 items in Morrisons’ festive basket is nearly two pounds cheaper than the same basket of items would have cost in Christmas 2022, despite the significant inflation over the last year.

The cuts cover Christmas dinner must-haves, trimmings, drinks, and nibbles, including Bucks Fizz, tonic and peanuts. Festive hosts can also stock up on kitchen essentials such as kitchen foil and napkins. Critical ingredients, such as mincemeat, sultanas, pastry, and cream, have also been cut to create seasonal bakes.

These lower festive prices introduced in Morrisons supermarkets and online this week are on top of 62 price cuts made last week on items such as chicken wings and drumsticks, frozen chips, bread, and smoked fish. Those prices will be held for at least eight weeks and form part of Morrisons's commitment since January to have over 1,000 prices lowered and locked each week.

Rachel Eyre, Morrisons Chief Customer and Marketing Officer, said Morrisons knew that Christmas is an expensive time of year and that its customers must make tough choices about what to put in their baskets.

"We are working hard to help them when it comes to their festive grocery shopping and wants to protect them from rising costs, so despite the significant inflation we have seen over the last twelve months, our basket of 58 festive items is cheaper than it was in 2022,” said Eyre.