USA | As a majority of Americans add protein to their daily diet, Quaker has continued to expand its range with the new Quaker Protein Rice Crisps.
With a light texture and airy crunch fans already love, Quaker Protein Rice Crisps can now be enjoyed with a good source of protein (6g of protein) per serving. This innovation is part of PepsiCo's broader mission to evolve its food portfolio with options that have functional ingredients.
Available in both a sweet and savoury flavour, Quaker Protein Rice Crisps are gluten-free, popped and never fried with no artificial preservatives or flavours:
- Quaker Protein Rice Crisps Chocolate Caramel Flavour: Offering a sweet chocolate and rich caramel flavour that is a good source of protein (6g protein per serving).
- Quaker Protein Rice Crisps Tangy Barbecue Flavour: A bold and tangy barbecue flavour with 6g of protein per serving.
Protein is no longer just a trend; it's an established part of how consumers think about food. Quaker Protein Rice Crisps provide more variety in the growing protein snack category:
- 63 percent of Americans said they would choose snacks with added protein over regular ones.
- More than half of Americans prioritise protein when snacking.
- 70 percent of Americans want salty snacks to have protein, while 65 percent want sweet snacks with protein.
As consumers increasingly look for functional ingredients in their everyday food and beverages, PepsiCo has been leveraging its iconic portfolio of brands to lead the category transformation.
"We're continuing to explore how to balance ingredients that offer functional benefits with great taste because we know consumers expect both," said James Wade, Marketing Vice President for Quaker Foods.
"With Quaker's long history of offering quality ingredients for every occasion, the addition of Quaker Protein Rice Crisps to the portfolio is just another demonstration of the brand and PepsiCo's commitment to giving consumers more ways to help fuel their lives."
Quaker Protein Rice Crisps joins recent launches, emphasising a commitment to delivering the foods and beverages consumers love, enhanced with the functional ingredients they seek.
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