CANADA | After days of darkened social pages, mysterious deliveries, and Michael Bublé teasing a “sweet” secret he couldn’t share, the answer has finally arrived.
bubly, part of PepsiCo Canada’s portfolio of brands, announced the launch of bubly POP soda, a brand-new pop from the makers of bubly sparkling water.
bubly POP is made with real fruit juice and contains three grams of sugar or less and 20 calories or less per 355 mL can. It has no artificial colours and is available in three flavours: berry, black cherry, and lemon lime.
“bubly is one of the most-loved brands in Canada, and bubly POP soda is the natural next step; a pop built for the moments that call for a little more flavour and just the right amount of sweetness, without the compromise,” said Sean Cauterman, Marketing Director, Growth Brands, PepsiCo Canada.
“We made Canada the first market in the world to launch this product because Canadian consumers have been telling us this is what they want.”
The launch also marked the latest chapter in one of the most charming brand relationships in Canadian pop culture. What started years ago as a playful “feud” between Grammy-winning artist Michael Bublé and bubly has evolved into a genuine creative partnership.
Bublé played a central role in the bubly POP launch campaign, helping build anticipation through a multi-phase social reveal that saw the bubly Canada channels go dark, mysterious packages arriving on doorsteps across the country, and the internet kept asking: what has gotten into bubly?
As part of the campaign, Bublé was among the first to learn about bubly POP. He was tasked with keeping the secret until launch day.
bubly POP soda is available at major grocery and convenience retailers across Canada in 355 mL sleek cans and 6-packs. Canada is the first market in the world to carry the product.
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