AKQA, named by Gartner and Forrester as one of the world’s leading experience design and innovation agencies, has today announced the launch of the new, connected experience ecommerce platform for major New Zealand grocery retailer, New World.

“The launch of the new website is a vital step forward to providing our customers with a connected, personalised customer experience, from inspiration through to shopping and loyalty. As the most visited digital touchpoint across the Foodstuffs group, acts as the digital front-door for our 143 stores and local New World owner-operators across New Zealand," said David Brem, Head of Digital, Foodstuffs New Zealand.

The New World website creates a link between personalised, inspirational and promotional content for shoppers to make online transactions, interact with shoppable recipes, articles and shopping list builders. This project will be closely followed by the PAK’nSAVE brand site which will launch next month too.

“Partnering with Foodstuffs for the past three years has been so rewarding from both a sales and marketing perspective. We have made great progress and together we have been able to innovate and implement a leading brand and customer experience for New Zealand's largest grocery distributor, and one of the country's largest organisations," said Brian Vella, AKQA Managing Partner, Asia Pacific.

The new platform was designed to give New World customers an optimised customer experience, designed for what matters to them. More time, choice, convenience, and value as well as helping to make healthier food choices. New World’s future success depends on knowing New Zealanders well, and innovating to deliver the best possible shopping experience.

“We’re excited about the significantly improved mobile experience for shoppers, making it easier for customers to find information and meal inspiration on the go.” Brem continued.

Part of staying relevant and valuable to customers is giving them the ability to shop when, where and how they want through a compelling omni-channel experience. Foodstuffs has worked with AKQA to invest in an online shopping service for customers and this experience has been further strengthened by the recent release of the inspirational content driven brand site.

“AKQA partnered with us to provide expertise across customer experience strategy and design through to solution architecture and development. We’ve also been able to take advantage of their experience utilising personalisation capability in order to support our teams on the new platform.” Brem continued.

“This work follows the delivery of e-Commerce platforms for New World and PAK’nSAVE earlier this year, making AKQA a key digital partner for Foodstuffs. Our digital product and CX teams collaborate incredibly well and are building up a track record of great work which makes an impact with customers and across our business.”

“The innovative and progressive culture set from the leadership team at Foodstuffs, and a genuine willingness to partner, lead to this innovative platform. This is a great example of how agencies and clients can work together to create high functioning integrated implementation teams lead by a united leadership focus,” said Stephen Forth, AKQA NZ managing director.