USA | Pure Leaf has introduced Pure Leaf Mental Focus, the brand’s first line of sparkling, real-brewed iced teas, made with naturally occurring caffeine from black tea and added L-theanine, to help support attention and focus.
In a world full of notifications, texts and endless to-dos, it has become increasingly difficult to focus on the projects that matter, a reason why more than 80 percent of Americans said they’re looking for ways to unplug and take a break from the digital world.
To introduce Pure Leaf Mental Focus, Pure Leaf has teamed up with two-time Olympic gymnast Jordan Chiles and digital wellness tool Brick to highlight the importance of finding focus when it’s needed most.
“Functional drinks are no longer niche. People want products that keep up with their lives,” said Zach Harris, Vice President and General Manager, Pepsi Lipton Tea Partnership North America.
“Pure Leaf Mental Focus delivers great flavour, plus added benefits. It’s a real brewed iced tea with naturally occurring caffeine from black tea and added L-theanine, making it a smart option for busy days, especially as packed schedules and constant distractions have become the norm.”
In an era of nonstop notifications, texts, and endless scrolling, Pure Leaf has also partnered with Brick, a digital wellness tool that temporarily blocks distracting apps and websites on phones.
Together, they created the Mental Focus Dock, a custom coaster that holds a can of Pure Leaf Mental Focus and a Brick device. The dock’s base houses the Brick to block selected apps, while the top keeps Pure Leaf Mental Focus close at hand to help support focus and help people power through their to-do lists.
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