Beyond Meat’s meat alternative range is expanding into ‘ground beef’. Beyond Beef is a plant-based alternative made up of mung bean, pea and rice protein. Beyond Meat claims that Beyond Beef replicates the taste, texture and versatility of ground beef, but has 25 percent less saturated fat than traditional ground beef.
Beyond Beef is said to be able to replace conventional ground beef in any dish, ranging from meatballs, tacos, and burgers to lasagnas. Beyond Beef contains no antibiotics, hormones, soy, gluten or genetically modified organisms.
Ethan Brown, the founder and CEO of Beyond Meat, said, “We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods.”
“As is our commitment, we’ve built this latest addition to our family of plant-based meats while being thoughtful about ingredient choice that supports everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten.”
Beyond Beef will be released later this year in the United States.
