Deoleo, the global leader in olive oil, has resolidified its commitment to raising industry standards with a significant step forward in its sustainability strategy. Years in the making, the company is launching new SKUs of the Bertolli and Carapelli brands that offer sustainability assurances to consumers nationwide.
The new SKUs will arrive in U.S.A grocers in the coming months, including a range of sustainably sourced versions of Bertolli and Carapelli extra virgin olive oils, ‘Bertolli Sustainably Sourced’ and ‘Carapelli Original Sustainable’.
Deoleo will also introduce a new QR code technology in partnership with IBM that provides consumers additional layers of process traceability in the journey of ‘Carapelli 100 percent ITALIAN’ from tree to table. Other SKUs currently have a similar QR code focused on educating consumers about the company's sustainability initiatives.
These initiatives protect the authenticity and quality of Deoleo's products, bringing to life a small part of the company's much larger sustainability approach and dovetailing other recently launched milestones, such as the launch of Bertolli Organic Extra Virgin Olive Oil in 100 percent recycled plastic bottles in the U.S.A last year.
"As the world's largest olive oil company, we are responsible to our heritage, industry and most importantly, consumers to deliver sustainability,” shared Thierry Moyroud, CEO of Deoleo North America.
“We will continue to drive toward this goal through a holistic approach that addresses every step of the process. The sustainability conversation is multifaceted, and while these new SKUs are significant, they represent a small part of our global vision.”.
At the heart of Deoleo's sustainability strategy, established in 2019, are four areas of action materialised through its brands and under the theme of "Caring for What Cares for You":
Sustainable Production, recycled plastic bottles, transparency and traceability, and greener factories reduce greenhouse gas emissions through various methods.
Moyroud stated that the company's purpose revolved around 'Caring for What Cares for You'. The company is committed to maintaining its course of action to impact the environment positively.
