Cedar's Foods, the family-owned Mediterranean brand based globally, has unveiled a brand-new look and feel for its labels, bringing modernity and brightness to the Mediterranean food aisle.
The new look remains true to the brand's Mediterranean roots, drawing inspiration from the region's vibrant landscapes, glimmering seas and bright sun. The product line features Cedar's signature green lid and reimagined designs with bolder colours, fresh ingredient photography and updated typography across its entire product portfolio.
For example, the brand's popular Tzatziki line was updated to pop off shelves with a dynamic photography-driven look incorporating typography and colour choices from the overall brand and Hummus line.
"We are so thrilled to unveil Cedar's reimagined look, which puts a spotlight on the natural and organic ingredients we use in our products," says Executive Vice President of Marketing Aimee Tsakirellis.
"The brand has grown exponentially since launching more than 40 years ago, and as the second-best hummus brand in the USA, we're excited to usher in a new era while honouring our familial roots."
Known nationwide for its lineup of natural and organic products, including hummus, tzatziki, dips, spreads and more, Cedar's Foods values its community and commitment to sharing authentic Mediterranean foods using recipes handed down from generations.
The new aesthetics match Cedar's newest flavours, including the Topped Organic Grecian Golden Hour Hummus, launched in April 2023 and available now in Whole Foods, Sprouts and more throughout the USA.
