Rhian Bartlett, Food Commercial Director at Sainsbury's, said that with the rate of grocery inflation remaining at a record high, Sainsbury's wants to do everything it can to help its customers manage their budgets and keep prices low on the products they buy most often.
"Whenever we pay less for the products we buy from our suppliers, we will pass those savings on to customers," said Bartlett.
Bartlett continued that as commodity prices have started to fall for milk, Sainsbury's has lowered the price of over 40 own-brand products in supermarkets. Customers can save as much as 60 percent on the price of a wide range of items, including hard and soft cheeses, yoghurts and cream.
"We are also adding popular dairy products to our Nectar Prices campaign for the first time tomorrow, including customer favourites like Lurpak and Philadelphia."
Sainsbury's offers its customers the best possible value so they know they are getting a great deal on their everyday staples when shopping with us."
These new savings will not impact how much the retailer pays its farmers.
Sainsbury's works closely with farmers to help them navigate cost pressures while continuing to invest in keeping prices low and competitive for its customers.
In the last two years, Sainsbury's has delivered more than £900 million of cost savings, allowing it to invest over £560 million in value and be as competitive as it can for customers.
"We have consistently passed on less price inflation to customers than our competitors, most recently with bread, butter and tuna."
The retailer has also doubled down on its Aldi Price Match campaign, which is focused on keeping prices low on the fresh products customers buy most often, such as bread, eggs and vegetables. This is supported by the retailer's recent launch of Nectar Prices. This new loyalty initiative will provide Nectar customers with significant savings on a wide range of products when shopping in Sainsbury's supermarkets or online (excludes Locals).
