Coles customers can now purchase pork certified carbon neutral from farm to shelf per the Australian Government's Climate Active Carbon Neutral Standard.
This comes as the retailer also announced a new campaign championing the great lengths its team members and suppliers go to provide Australians with the best quality fresh meat, produce, bakery, and Own Brand products.
The new Coles Finest Carbon Neutral pork range is available nationally. It includes eight premium cuts such as rib racks, cutlets, schnitzel, diced, leg roast, porchetta, porterhouse, and tomahawk steaks.
Coles has worked closely with a Western Australian supplier who has implemented sustainable practices such as reducing the use of artificial fertilisers, investing in renewable energy and improving soil management practices, resulting in farm emissions that are more than 30 percent below the Australian pork industry average.
"We're proud to be launching the Coles Finest Carbon Neutral pork today and confident our customers are going to welcome the great-tasting range that has a carbon neutral footprint from farm to shelf," said Coles Category Manager for Pork Ben Beckett.
WA's Milne Agrigroup has supplied Coles free range and RSPCA Approved pork for over ten years. General Manager David Plant said he was thrilled to provide customers with a range of pork driven to improve sustainability and animal welfare.
"We're grateful for the guidance and support Coles has provided over the past few years as we work to reduce emissions on our farms which are now fully off-grid and produce 30 percent fewer emissions than the industry average," said Plant.
Australian Pork Limited's Chief Executive Officer Margo Andrae welcomes Coles' decision to launch a carbon-neutral pork range that builds on the pork industry's positive steps for the past three decades to minimise its environmental footprint.
"This innovative product range by Coles not only helps pork producers innovate on the farm and achieve their sustainability ambitions, but it also delivers a great-tasting product that can be enjoyed all year round and at every meal," Andrae said.
In 2022, Coles became the first major Australian supermarket to launch a certified own brand carbon neutral beef range, which is supplied by more than 17 producers across the country.
In addition to carbon-neutral pork, Coles is launching a new campaign that showcases the great lengths its team members and suppliers go to for quality produce, such as MSC-certified wild-caught banana prawns, relationships with thousands of Australian farmers that have spanned generations, and partnerships with expert suppliers such as French master baker Laurent Boillon who supplies favourites such as sourdough and Vienna loaves.
Coles Head of Brand and Media Bianca Mundy said the 'great lengths for quality' campaign, developed by its agency Smith St, shows Coles team members working with its network of dedicated farmers, growers, and bakers, all in the pursuit of quality.
Mundy continued that Coles' ambition was to provide its customers with the freshest and highest quality meat and produce that's also great value. This campaign shines a light on the incredible effort of its suppliers and team to ensure every apple or cut of meat made to the supermarket shelves is of the highest quality every time.
The campaign will run throughout July and beyond and feature a television commercial, as well as in the Coles Magazine, Coles Radio, coles.com.au and in-store.