Thai retailer, Lotus’s, has launched Lotus’s Privé, a hypermarket brand emphasising premium products. The first store is within the ICS Project, a world-class shopping, wellness and accommodation facility in Thonburi, Bangkok.
“Lotus's Privé (Lotus Privé), a premium hypermarket with a unique standpoint that differs from the Lotus's brand - whether it's the brand look, interior design, diverse premium products or Ancillary services. What remains in the identity of Lotus is the value in affordable prices,” said Sompong Rungnirattisai, Chief Executive Officer of Lotus Business Thailand.
Privé is a French word pronounced ‘pri-ve’ and synonymous with the English word private, which means personal, exclusive to the individual. Lotus's Privé brand represents the premium and superior privilege it was designed for - to suit the different needs of each individual.
The ICS project brings several customer groups from the nearby areas, which include luxury condominium projects along the Chao Phraya River, leading hotels such as the Hilton Garden Inn, a residential community and a prime business district.
“The premium hypermarket covers an area of approximately 2,900 square meters on the B1 floor. It houses premium, high-quality products selected from sources all over the world and Thailand. It meets the needs of customers who are looking for superior premium smart products and experiences that can be accessed every day.”
