Asahi Lifestyle Beverages has signed a five-year partnership with ASM Global to exclusively supply non-alcoholic beverages to nine of Australia’s biggest entertainment venues.
Brands such as Pepsi Max, Solo, Schweppes, Lipton Iced Tea and Cool Ridge Water will be at Qudos Bank Arena, Sydney Brisbane Entertainment Centre, RAC Arena, Perth International Convention Centre, Sydney Brisbane Convention & Exhibition Centre, Aware Super Theatre Sydney, Newcastle Entertainment Centre, Cairns Convention Centre and Darwin Convention Centre.
“We’re looking forward to partnering with ASM Global to ensure our great brands are enjoyed in some of Australia’s most iconic venues and to further enhance the consumer experience,’’ said Nigel Parsons, Asahi Lifestyle Beverages Chief Executive Officer.
“We continue to seek out new ways to service our loyal patrons and owners, and this partnership enriches visitor and guest experiences and provides more choice of product at our venues. It is in step with a strengthening trend in Australia and aligns with ASM Global’s own policies regarding the health and safety of fans and visitors to our many venues across Australia,” said Harvey Lister, ASM Global APAC Chairman and Chief Executive.
“When brokering the deal, ASM Global Partnerships put the patron and fan experience first and foremost. Asahi proved they can enhance the fan experience through quality products, healthy choices, sustainability and reliable supply and service. ASM Global will deliver Asahi a unique, discerning audience that will embrace quality offerings while enjoying events they are very passionate about,” said Don Elford, Director of Global Partnerships at ASM Global APAC.
